SEO tips'Link Popularity is King' Link popularity is the total number of web sites that link to your site. You should try and get as many relevant links to your site as possible. That means links from other sites to yours that are complimentary to the product and services you offer. However, it should be noted that technically poor built sites linking to you could bring the ranking of your site down. Well placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site. Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. There is still no one "secret trick" to getting good rankings, but boosting your site's popularity may give it the edge it needs. Knowing who links to your site and increasing the number of quality links is an important part of any web site promotion effort. http://www.linkpopularity.com/ provide a free service allowing you to query Google, Yahoo, and MSN and reports on link popularity. ‘Content is Queen' Search engines, like Google check the title bar and then the copy ie. the text on your page. If the words in the title bar do not match what is in the text, your site can be marked as irrelevant. So the text should comprise of the powerful keywords that are in the title. Those words should also be written to a density of about 5% - 8%. Title Bar wording Search Engines use the title bar wording to initially index your page and is therefore a very important part of your site. Use about 80 characters to describe your products and services with powerful keywords and phrases. Sites such, as www.wordtracker.com are useful for this purpose. Text on page Don’t overload your page with lots of text, especially on the Home Page where you want to get your message over in punchy concise manner. Bullet point the information so the visitor can scan the page for the information they are looking for. Amount of text Try to have at least 250 words on the page in order to maximize your optimizing chances. The search engines can only see text and not images ie. graphics and photographs. Font We always build websites using a font that is easily read on screen eg. Arial or Verdana. Formatting H1 tagging is used in the formatting of the important titles within the visible page. This makes the search engine spider home in on those words or phrases as the most important in the website. Freshness of content This is another important factor in your page ranking. Ensure your text is changed on a regular basis this not only keeps regular visitors to your site interested but is looked on favorably by search engines. If a page remains unaltered, the search engines will soon let you fall down the rankings Page size All the websites we build have fast loading pages, essential if you want to keep a visitor to your site from going elsewhere. Internal Linking For search engines ranking the more relevant pages you have the better. Linking all the pages of the site together using text linking helps search engine spiders trawl the whole site. Creating a site map also helps. At Broxden we develop:
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