Pay-Per-Click Campaign Management

Have you ever wondered how many sales those sponsored link websites on the likes of Google are getting? A lot is the answer! Without doubt the most effective and measurable method of online advertising today is through pay-per-click search engine advertising. This is the only guaranteed way to get No.1 on most search engines. Anyone can be No.1 providing they have the budget and are willing to spend what it takes to stay No.1.

Why does Pay per Click work so well?

Pay per Click listings work because they put your company in front of people looking for your products or services. By the time the potential customer arrives at your web site, they will have used a search engine to search for products or services you offer, found an ad for your website and clicked through. This makes them a pre-qualified lead, with a much higher chance of them purchasing your products or services. Because this ranking system rewards well-targeted, relevant ads, you can’t be locked out of the top position, as you would be in a ranking system based solely on price. Both popularity and cost are taken into account.

For instance, Broxden can be found on page one of Google for dozens of key phrases. Search for ‘web design Scotland' to see this in action. Similar results could be achieved for your business on any number of key phrases.
 
Our expertise will save you time and money with regard to the “trial and error” strategy adopted when managing these campaigns. Once you set a budget for us to work with we will provide detailed monthly reports and analysis from each campaign, as well as recommending how you should proceed with any ongoing campaigns. We have vast experience in setting up a pay per click campaigns and will be happy to manage a pay-per-click campaign for you.

What is included in managed Pay per Click Campaigns?

• explanation of the system and how it works
• testing of selected keywords and viewing the competition in the sector
• setting up of account including billing and campaign details at our office
• choosing language and country options
• research and creation of a ‘starter’ set of up to 50 keyword/phrases
• adjusting the ‘average cost per click’ to achieve desired positioning
• setting daily spend limit
• creation of high impact ad copy
• detailed monthly reports
• expert analysis and recommendations on campaign
• inputting new keywords supplied in correct format by client
• implementing ongoing adjustments to campaign e.g. adjusting average cost per click
  
  

Why do we recommend Pay per Click? 

Quite simply; it works! Consider the following:

More than 70% of users in the UK and Europe use Google and in the US, this figure is even higher at around 80%. In addition, Overture pay per click will get you listed on the majority of the leading UK search engines and portals, including; Yahoo!, Alta Vista, Ask Jeeves, Wanadoo, Lycos, MSN UK, Tiscali and many more.

Which Countries can I advertise within?

As well as providing UK based campaigns, Broxden can translate, implement and manage your Pay-Per-Click campaign worldwide.